![]() This ultimately allows MMPs to take action to prevent fraud and protect the interests of their customers. For example, SANs can use the conversion data they collect to identify and flag potential fraud, and then share that information with MMPs. This helps marketers optimize their ad spend, improve their ROI, and make the most of their marketing budget.Īdditionally, SANs and MMPs often work together to provide marketers better fraud protection. The MMPs can then use the data from SANs in combination with their own data to provide a complete picture of the user journey, including which campaigns drive the most conversions and revenue. When SANs share their conversion data with MMPs, it allows the MMPs to provide more accurate and comprehensive attribution data to marketers. ![]() This conversion information is then shared with MMPs like Airbridge using an application program interface (API). SANs act as both publishers and ad networks and can therefore measure conversions internally. SANs work with mobile measurement partners (MMPs) to provide mobile marketers with a more accurate understanding of their advertising performance. These technologies allow SANs to identify and track users across different devices, browsers, and platforms, providing a complete picture of the user journey. SANs typically use various technologies to assign and track unique identifiers, including cookies, device IDs, and tracking pixels. This identifier is then passed along with the user as they move along the conversion funnel, allowing the SAN to track the user's journey and attribute the conversion to the correct ad campaign. Auto Baud Rate Detection is carried out locally on the device, enabling the Kvaser Air Bridge Light HS to link two CAN networks. When a user clicks on an ad within a SAN, they are assigned a unique identifier that is recorded by the SAN. The SAN is typically implemented as a distributed system, where each node in the network is responsible for its own unique identifier and can also act as a router for other nodes in the network. These identifiers allow data to be routed to the correct node based on the identifier rather than relying on other factors such as location in the network. The mechanism of SAN is based on the use of unique identifiers, or "addresses," assigned to each node in the network. What is the mechanism of a self-attributing network? ![]() This feature enables SANs to have a more accurate understanding of their advertising performance, providing them with better insights to optimize their ad campaigns and generate better results. As a result, SANs are able to track each ad campaign and its performance on their own platform, which is not possible in traditional ad networks. What this means is that it acts as both a publisher and an ad network, allowing it to measure conversions internally. It’s a stunning part of the world showcased. A self-attributing network (SAN) is a unique type of ad network capable of advertising on its own platform. The Entertainment Sound Shell now has connectivity thanks to the AirBridge we installed last week for Whitsunday Regional Council on the Bowen Foreshore.
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